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Vanity

About

Buyers who got tired of losing accounts.

Vanity started because we were the ones refreshing Business Manager at 2am hoping the restriction had lifted. We built the infrastructure we wanted, then opened it up.

Between us we have spent the better part of a decade buying media for e-commerce brands, subscription apps and lead-gen operations. We have also lost more Business Managers, MCCs and TikTok seats than we would like to write down.

What we learned is that almost none of those losses were random. They traced back to a claim on a landing page, a domain with a history, a payment method that did not match the entity, or a spend ramp that moved faster than the account’s trust score. All of it visible in advance if someone is paid to look.

So Vanity is not a marketplace and not a broker. We hold agency seats on Meta, Google and TikTok, we provision accounts under them, and we take responsibility for keeping those accounts healthy. When one goes down, it is our problem before it is yours.

The team is remote-first across Europe and North America, so somebody is awake for most of your business day. We deliberately keep the client book small enough that you know your manager by name.

Ad spend managed
$20M

Ad spend managed

Accounts provisioned
400+

Accounts provisioned

Median provisioning time
24h

Median provisioning time

Accounts active at 90 days
97%

Accounts active at 90 days

Principles

How we make the calls.

The account is the asset

Creative can be remade in a day. A seasoned account with clean history and raised caps takes months. We optimise for the thing that is hard to replace.

Prevention beats appeals

An appeal is a coin flip. A compliance pre-check is not. Most of our work happens before a campaign ever goes live.

Say the uncomfortable thing

If your offer will not survive review, you hear it on the first call. We would rather lose the deal than lose the seat six weeks later.

Small book, deep service

We cap the number of clients per manager. Growth that degrades response times is not growth we want.

Come find out if we are a fit.

We turn down work regularly. The call is the fastest way to find out which side of that line you are on.