1. Who we are
This website and the services described on it are operated by Vanity Advertising Limited, a company registered in England and Wales, with its registered office at 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom (“Vanity”, “we”, “us”). We trade as Vanity Advertising.
You can reach us at contact@vanityadvertising.org.
2. What we provide
We provision advertising accounts through our agency and partner relationships with advertising platforms, share them with your business account, fund them on your instruction, and manage their ongoing standing. The specific scope for your engagement is set out in your order form or written agreement, which takes precedence over these terms where the two conflict.
Unless expressly agreed in writing, we do not create your advertising creative and we do not operate your campaigns. Campaign strategy, bidding and creative remain your responsibility.
3. Eligibility and acceptable use
You must be at least 18 years old and acting on behalf of a business. You must have the authority to bind that business to these terms.
We do not provide services for, and you must not advertise:
- Anything unlawful in the territory you are targeting;
- Adult content or services, weapons, or counterfeit goods;
- Unregulated financial products or investment schemes;
- Any category we notify you is out of scope, whether at onboarding or later.
Regulated categories such as supplements, nutraceuticals and gambling are assessed individually against your licences and advertising claims. We may decline or discontinue any engagement in these categories at our discretion.
4. Advertising accounts and ownership
Advertising accounts provisioned under our agency or partner seats remain the property of the relevant advertising platform and, as between you and us, are administered by us. Access is granted to you for the duration of your engagement and is not transferable.
Your own assets — including your pixels, conversion actions, product catalogues, pages, domains, audiences and creative — remain yours. On termination we will return or release control of assets you own, and access to accounts administered by us will cease.
5. Your responsibilities
- Complying with every advertising platform’s policies and with all applicable advertising, consumer protection and data protection law;
- The accuracy and substantiation of all claims in your creative and on your landing pages;
- Holding any licence, registration or authorisation your category requires;
- Giving us accurate business, billing and beneficial-ownership information, and telling us promptly when it changes;
- Keeping the access we grant you secure and not sharing it onward.
Our compliance review is a good-faith commercial check. It is not legal advice, and it does not transfer responsibility for your advertising to us.
6. Fees and payment
Fees are as set out on our pricing page or in your order form, calculated as a percentage of managed advertising spend subject to the applicable monthly minimum. Fees are exclusive of VAT, which is added at the prevailing rate where chargeable.
Advertising spend is funded by you in advance and passed through to the platforms at cost. Fees are invoiced monthly in arrears and payable within [PAYMENT TERMS, e.g. 14 days] of the invoice date. We may suspend provisioning, funding or account access where an invoice is overdue.
7. Term, cancellation and refunds
Engagements run for an initial period of [INITIAL TERM] and continue month to month afterwards. Either party may terminate on [NOTICE PERIOD] written notice, effective at the end of the then current billing month.
Management fees already accrued are non-refundable. Unspent advertising funds held by us on your behalf are returned within [REFUND WINDOW] of termination, less any fees outstanding and any amounts the platforms have not released to us.
We may terminate immediately, without refund of accrued fees, where you breach section 3 or section 5, where continuing would put our platform relationships at risk, or where required by an advertising platform.
8. Service levels and replacement
Response times, provisioning times and replacement commitments described on this website are targets measured on business days, and apply only to engagements in good standing. Where an account we administer is restricted for reasons attributable to us, we will provide a replacement account at no additional fee within the timeframe stated for your plan.
Replacement is not available where the restriction arises from your creative, landing pages, offer, business practices, or breach of platform policy.
9. Relationship with advertising platforms
We are not affiliated with, endorsed by, or acting as agent for Meta Platforms, Inc., Google LLC or TikTok Pte. Ltd. All trademarks are the property of their respective owners.
Advertising platforms may restrict, suspend or remove any account at any time, at their sole discretion and without notice to us. We do not control those decisions and we do not guarantee that any account will remain active, that any spend limit will be granted or increased, or that any appeal will succeed. Nothing on this website is a guarantee of advertising performance, reach or return.
10. Confidentiality
Each party will keep the other’s non-public information confidential and use it only to perform under these terms. This does not apply to information that is public through no breach, was already known, or must be disclosed by law.
11. Data protection
Our handling of personal data is described in our Privacy Policy. Each party will comply with the UK GDPR and the Data Protection Act 2018. Where we process personal data on your behalf, the parties will enter into a data processing agreement in the form at [DPA LOCATION OR ANNEX REFERENCE].
12. Warranties and disclaimers
We will perform the services with reasonable skill and care. To the fullest extent permitted by law, and except as expressly stated in these terms, the services are provided without warranties of any kind, whether express or implied, including any implied warranty of merchantability, fitness for a particular purpose or non-infringement.
13. Limitation of liability
Nothing in these terms limits liability that cannot lawfully be limited, including liability for death or personal injury caused by negligence, or for fraud.
Subject to that, we are not liable for loss of profit, loss of revenue, loss of anticipated savings, loss of data, loss of goodwill, business interruption, or any indirect or consequential loss, however arising. Our total aggregate liability arising out of or in connection with these terms is limited to the management fees you paid us in the [LIABILITY CAP PERIOD, e.g. 3 months] preceding the event giving rise to the claim.
For the avoidance of doubt, this includes any loss arising from the restriction, suspension or termination of an advertising account by a platform.
14. Indemnity
You will indemnify us against claims, losses and costs arising from your advertising content, your products or services, your breach of these terms, or your breach of any advertising platform’s policies.
15. Changes to these terms
We may update these terms. Where a change materially affects you we will give at least [CHANGE NOTICE PERIOD] notice by email. Continuing to use the services after a change takes effect constitutes acceptance.
16. Governing law and disputes
These terms, and any dispute or claim arising out of or in connection with them, are governed by and construed in accordance with the law of England and Wales. The courts of England and Wales have exclusive jurisdiction to settle any such dispute or claim.
Our services are offered to businesses. Nothing in these terms is intended to affect the statutory rights of a consumer under the Consumer Rights Act 2015, and the Unfair Contract Terms Act 1977 applies to the exclusions and limitations in sections 12 and 13 to the extent it is engaged.
17. General
If any provision is found unenforceable, the rest remains in force. Our failure to enforce a right is not a waiver of it. You may not assign these terms without our written consent. These terms, together with your order form, are the entire agreement between us.